Whats all the fuss about?

Over recent years, there has been a transition within the conferencing field in the form of a moving away from audio and towards video technology. So, with video calling becoming increasingly more accessible and affordable, video conferencing equipment has began to pop-up in offices worldwide. Providing a visual and effective solution to internal and external communication, it’s no surprise more and more businesses are turning away from the traditional conference phone and towards the video options.

Despite the obvious advantages of video conferencing, many firms are  wary of investing in it, seeing it as an unnecessary luxury. The issue this creates, is that these firms are missing out on a load of really important benefits. In order to help you grasp just how effective video conferencing can be, we have created a summary of the main benefits it offers and the ways in which you can set-up your own video conferencing system.

Advantages of Video Conferencing

1. Improve Communication

Arguably the most important advantage of video conferencing, is the positive affect it can have on your communication. In today’s globalised economy, organisations often have a geographically dispersed workforce. The lack of face-to-face communication that comes with this creates an increase in the number of misunderstandings and related errors. It has been proven that facial expressions and body language can aid communications immeasurably and prevent miscommunication. This is why video conferencing has become so crucial for so many firms.

2. Reduced Travel Costs

Reduced travel expenses are a benefit of conferencing in general but when standard audio conferencing doesn’t cut the mustard for more important meetings, then travelling doesn’t have to be the only option. Video conferencing provides the intimacy of face-to-face meetings without having to meet in person. Annually, this can save your business tens of thousands in travel expenses.

3. Competitive Advantage

Impress your contacts with enterprise level video conferences. With a good quality video conferencing set-up, the professional image that you give out to your clients, suppliers and investors will reflect the strengths of your organisation.


Sounds great… how can I get set-up?

There are a few different ways to set-up video conferencing within your organisation.

1. All-in-one Video Conference Kit

One option is to buy a ready-made video conferencing kit. These are designed to turn any meeting space into a video conferencing one. The main advantage of buying these ready-made kits is the convenience of having everything ready for an easy-set-up and go, because of this they tend to be more costly than the D.I.Y option.

2. Webcam, Speakerphone and Cloud Conferencing Service

The other option is to buy each piece of the kit individually and sign-up to a cloud video conferencing system. Clearly, its not as simple as buying a ready made kit, however,  it can save you a bit of extra cash. We advise that you look for a good quality webcam and microphone, so you don’t have to compromise on quality. Which service provider you choose is entirely up to you, given that there are many great cloud conferencing services available and with new companies appearing all of the time.

Want to know more, go and check out the Onedirect website to check our collection of Video Conferencing equipment.

For more advice then feel free to call our team of experts us on 0333 123 3050.