What is video conferencing?

Over recent years, there has been a transition within the conferencing field moving away from audio and towards video technology. Therefore, with video calling becoming increasingly more accessible and affordable, video conferencing equipment has begun to pop-up in offices worldwide. Providing a visual and effective solution to internal and external communication, it’s no surprise that more and more businesses are turning away from the traditional conference phone and towards this new alternative.

Despite the obvious advantages, many firms are wary of investing in it, seeing it as an unnecessary luxury. However, the issue this creates, is that these firms are missing out on many really important benefits. In order to help you grasp just how effective it can be, we have created a summary of the main benefits it offers and the ways in which you can set-up your own system.


Video conferencing benefits 

1. Improves Communication

Arguably the most important advantage is the positive affect it can have on your communication. In today’s globalised economy, organisations often have a geographically dispersed workforce. As a consequence, the lack of face-to-face communication creates an increase in the number of misunderstandings and related errors. It has been proven that facial expressions and body language can aid communication and prevent miscommunication.

2. Reduces Travel Costs

Video conferencing provides the intimacy of face-to-face meetings without having to meet in person. Annually, this can save your business a lot of money in travel expenses.

3. Competitive Advantage

Impress your contacts with enterprise level conferences. With a good quality set-up, the professional image that you give out to your clients, suppliers and investors will reflect the strengths of your organisation.


Sounds great… how can I get it set-up?

There are a few different ways to set-up video conferencing within your organisation.

1. All-in-one Video Conference Kit

One option is to buy a ready-made kit. These are designed to turn any meeting space into a video conferencing one. The main advantage of buying these ready-made kits is the convenience of having everything set up already. However, because of this, they tend to be more costly than the self-set-up option.

2. Webcam, Speakerphone and Cloud Conferencing Service

The other option is to buy each piece of the kit individually and sign-up to a cloud video conferencing system. Clearly, its not as simple as buying a ready made kit, however,  it can save you money. We advise that you look for a good quality webcam and microphone, so you don’t have to compromise on quality. The service provider you choose is entirely up to you, given that there are many great cloud conferencing services available and with new companies appearing all of the time.



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